Atlas “Trusted” Agent Seal Brand Guide
Introduction
Welcome to the Atlas Agent Seal Brand Guide! This dedicated resource provides access to our brand guidelines and downloadable logos designed to help agents seamlessly connect with the Atlas brand. This guide offers clear instructions and essential tools to consistently and professionally use the Agent Seal. Explore our standards and assets to ensure the integrity and impact of the Atlas brand in every interaction.
Consistent
A consistent and coherent approach is necessary as our new identity is communicated not just through our advertising but through every aspect of our contact with customers and stakeholders.
Clarity and Effectiveness
This guide is intended to set guidelines and standards by which the clarity and effectiveness of our message can be maintained across the many users of the Atlas brand.
When to Use:
The Agent Seal is to be used on all agent communication pieces in conjunction with the agent’s own logo.
The Trusted Agent Seal Colours
Pantone® and Four-Color Process Specs and HEX values for outline digital use.
Any deviations from colours below require written approval.
Pantone: PMS 299
CMYK: 87, 19, 0, 0
RGB: 0, 155, 219
HEX: #009BDB
Pantone: PMS 294
CMYK: 100, 56, 0, 19
RGB: 0, 90, 154
HEX: #005A9A
Pantone: PMS 200
CMYK: 0, 100, 65, 15
RGB: 205, 17, 65
HEX: #CD1141
Pantone: 70% Process Black
CMYK: 0, 0, 0, 70
RGB: 109, 110, 113
HEX: #6D6E71
Acceptable Usage with Agent Logos
Visual Equality
When used together, the height of the agent’s logo should match the height of the white portion of the Trusted Agent seal to ensure a harmonious and balanced visual appearance.
Spacing
The space between the agent’s logo and the Trusted Agent seal should be half the width of the Trusted Agent seal. This maintains visual harmony and ensures clear separation between the two elements.
Alignment
The Trusted Agent seal should be aligned to the right of the agent’s logo unless specific design constraints necessitate otherwise. A grey divider bar (#D8D8D8) that is 4 pixels wide and the height of the white portion of the shield should be placed halfway between the Trusted Agent seal and the agent’s logo. In such cases, maintain visual balance and alignment that preserves brand integrity.
Size and Proportions
Minimum Size
The Trusted Agent seal should never be scaled below a minimum width of 1 inch (25.4 mm) or 72 points or 96 pixels for digital use to ensure readability and recognition.
Spacing
The space between the agent’s logo and the Trusted Agent seal should be half the width of the Trusted Agent seal. This maintains visual harmony and ensures clear separation between the two elements.
Alignment
The Trusted Agent seal should be aligned to the riight of the agent’s logo unless specific design constraints necessitate otherwise. In such cases, maintain visual balance and alignment that preserves brand integrity.
We Welcome Your Questions
Any questions regarding the contents of this guide should be directed to Atlas Headquarters, Corporate Marketing:
Phone: 800-638-9797
Email: CAN-mktg@atlasvanlines.ca
