Using Atlas “Trusted Agent” Seal Vs. Corporate Logo

Use of Agent Seal vs. Corporate Logo

In our branding strategy, it is essential to maintain a clear and consistent distinction between the use of the Agent Seal and the Atlas corporate logo to preserve the integrity and clarity of our brand identity.

Agent Seal

When to Use:

• Any communication initiated by the agent company.
• Marketing materials, advertisements, or promotional content created by the agent.
• Business cards, letterheads, and email signatures used by the agent company.
• Local events, sponsorships, or community engagement activities organized by the agent.
• Websites, social media, and digital content specific to the agent company.

Purpose: The Agent Seal is designed to highlight the partnership and connection between the agent company and Atlas Canada. It reinforces the local presence and personalized service provided by our agent companies while showcasing their association with the trusted Atlas brand.

Atlas Corporate Logo

When to Use:

• Any communication directly representing Atlas Canada.
• Corporate-level marketing materials, national advertisements, and promotional campaigns.
• Official documents, reports, and corporate correspondence from Atlas Canada.
• Atlas Canada’s website, social media platforms, and digital content.
• National events, sponsorships, or initiatives undertaken by Atlas Canada.

Purpose: The Atlas corporate logo embodies Atlas Canada’s national identity and overarching brand. It signifies the strength, reliability, and nationwide reach of our services, ensuring that all corporate communications present a unified brand image.

By adhering to these guidelines, we ensure that our brand remains strong, recognizable, and respected across all levels of communication.

Use Cases 

Understanding when and how to use the Agent Seal can help create a consistent and professional brand presence. Here are some examples to guide you:

• Email Signature: Include the Agent Seal with your contact details to show your connection with Atlas.
• Website Footer: Place the Agent Seal in your website footer to highlight your partnership with Atlas.
• Side by Side with Agent Logo: To emphasize the association, position the Agent Seal next to your own logo on printed pieces
• Advertisements: Use the Agent Seal in local ads to benefit from the credibility and recognition of the Atlas brand.
• Social Media: Add the Agent Seal to your social media graphics and posts to visually connect with Atlas.
• Communications and Promotional Pieces: Include the Agent Seal on flyers, brochures, and other marketing materials to showcase your affiliation with Atlas.

Examples:

DO NOT

To ensure the Agent Seal maintains its integrity and effectiveness, please avoid the following:

• Do Not Make the Seal Smaller Than 1 Inch Vertically (72 pixels): Keeping the seal at least 1 inch (72 pixels) in height ensures clarity and visibility.
• Do Not Align the Agent Logo to the Coloured Area/Trusted Agent Part of the Seal: The Agent logo should align with the white corporate logo area, with the Trusted Agent part extending below.

Do Not Make the Seal Smaller Than 1 Inch Vertically: