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Drive 2025

At Atlas Van Lines Canada, we believe in the power of partnership and shared vision.

This four-day virtual conference was designed to inspire, educate, and engage. Through keynote addresses, interactive breakout sessions, and fireside chats led by professional moderators, we explored key strategies and innovations that drove our business forward.

Highlights included:

  • An inspiring keynote address from Bryan Riddell, CEO of Team Rubicon Canada, on leadership and resilience.
  • Strategic insights from Jack Griffin and Fred Haladay, who shared their vision for our future.
  • Presentations from Atlas team members and partners, diving deep into every aspect of our business—from operations to sales to innovation.

This was more than a conference; it was a chance to learn, connect, and contribute. Together, we tackled the opportunities and challenges ahead with the strength of our network and the support of one another.

Day 1: Strategic Outlook & Vision

Set the Course: Align, Innovate, and Lead

The first day of the Atlas Drive 2025 Conference established our strategic direction, bringing together Canadian and U.S. colleagues, industry leaders, and agents to drive alignment, innovation, and growth.

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Day 2: Operational Excellence

Execute with Precision: Streamline, Automate, and Optimize

Operational efficiency is a priority. Our focus is on reducing friction, increasing agility, and leveraging technology to stay ahead of industry challenges.

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Day 3: Marketing & Sales Acceleration

Elevate Customer Engagement: Digital First, Data-Driven, and Agile

The future of sales and marketing lies in digital transformation, personalized engagement, and strategic lead generation.

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Day 4: Marketing & Social Impact

Strengthen Brand Trust: Purpose-Driven, Co-Branded, and Community-Engaged

Social impact initiatives are key differentiators that strengthen Atlas’s brand trust and visibility.

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Action Items & Feedback

We Heard You At Drive 2025

After four days of thoughtful discussions, questions, and collaboration, we’ve gathered the key themes and suggestions from the Agent network. Your valuable input is playing a pivotal role in shaping the direction ahead.

Next Steps