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Best Practices For Optimizing Partnership On Your Website

The relationship between Atlas Van Lines and our agents isn’t just about affiliation; it’s about synergy. It’s about combining our resources, expertise, and bench strength to create a formidable network that guarantees the highest quality service.

Download Logos

Website Footer

We ask that all agents use the combined logo on the footer of their website as shown below.  Featuring our combined logos in your website footer, including backlinks to the atlascanada.ca website, demonstrates brand alliance and commitment. This not only boosts our collective credibility but also enhances our SEO efforts by creating valuable outbound links. The Atlas Canada site features a slider on the home page that includes all agent logos with links to the respective sites. Example:

Partner Logo Carousel

Dedicated Atlas Section Or Page On Your Website

To take advantage of our shared SEO presence and help prospective customers understand the relationship, please create a dedicated section or page on your website demonstrating your relationship with Atlas. This page will enhance your website’s SEO metrics (traffic, impressions, and clicks), domain authority, and backlinks. If you create a section or page please let the Atlas Marketing Team know and we will create a reciprocal link to ensure you realize the maximum benefit.

Atlas Van Lines continues to invest in its SEO presence, focusing on the long-distance moving industry. Creating a dedicated section and linking to the Altas Van Lines’ website allows you to benefit from Atlas’ SEO metrics and positively impacts both websites’ searchability. It also connects the brands to help consumers understand the combined solution’s bench strength.

Below is an example of copy you can edit and use to create a dedicated section explaining the power of the Atlas network.  

Our Partnership

As a proud agent of Atlas Van Lines, we’re not just movers; we’re partners in providing relocation expertise, bringing together the best of two worlds to ensure our customers’ long-distance move is nothing short of exceptional.

The Power of Partnership

At [Agent Name], we understand that moving isn’t just about transporting belongings from one place to another; it’s about trust, reliability, and peace of mind. Our partnership with Atlas Van Lines provides customers with resources, experience, and unwavering dedication to create an exceptional moving experience.

A Network of Resources at Your Fingertips

When you choose [Agent Name], you’re not just hiring a moving company but tapping into a vast network of resources and expertise. From state-of-the-art equipment to highly trained professionals, we have everything you need to make your long-distance move stress-free. 

Quality You Can Depend On

The Atlas Van Lines seal isn’t just a logo; it’s a symbol of quality and reliability. So, whether you’re moving across the state or the country, trust [Agent Name] and Atlas Van Lines to ensure you know exactly what to expect without any unexpected charges.

Image Selects

Google My Business

Google My Business helps dictate your page ranking for different search terms. The higher your company ranks and is listed in search results, the more likely customers will find your site or service. A strong Google My Business account will help you stay on the first page and as the top search result.

The completeness of your Google Business Profile helps Google rank you higher in local search results, which leads to more site traffic.

Below are sections every Google My Business account should complete:

  1. Ensure your account has a phone number
  2. Add your most relevant office locations
  3. Make sure your company has the correct business category (the more specific, the better)
  4. Review your business description – make sure it accurately reflects your business
  5. Add commonly asked questions and answers 
  6. Respond to reviews
  7. Add additional images semi-regularly – Adding photos regularly positively impacts your page rankings and increases engagement. 
  8. Consistently update your Google My Business when applicable – new locations, business hours, images, etc., as this all helps increase your search rankings.

Monitoring and regularly updating (responding to reviews, adding images, etc.) your Google My Business account is a great cost-free way to improve your Google rankings and search metrics.

Website Title Tag & Meta Description

Google uses Title tags and Meta descriptions to decide where a website will rank on a given page. Title tags are the clickable titles in search engine results pages, while meta descriptions are the grey text beneath them. This is an opportunity to connect the brands and ensure that messaging is consistent across all platforms, helping prospective customers understand the Agent and Van Line relationship. Please see below for an example of a title tag and meta description:

Example

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